Public Education Campaigns 2012-2017

The Public Education Campaigns 2012-2017 Master Indefinite Delivery/Indefinite Quantity (IDIQ) contract was awarded by the Food and Drug Administration (FDA), Center for Tobacco Products (CTP) to support the development and execution of consumer-based communication programs. The vehicle's primary objective is to design, produce, and deliver multimedia public health education campaigns specifically targeted to at-risk and underserved populations. These campaigns focus predominantly on tobacco use prevention and education among various demographic segments, with a particular emphasis on youth and specific ethnic populations.

The task orders under this IDIQ demonstrate a concentrated effort to develop targeted tobacco prevention campaigns, with values ranging from approximately $37,000 to $152 million. Notable task orders include campaigns targeting LGBT young adults, American Indian and Alaskan Native youth, and youth aged 12-15 at risk for tobacco initiation. Contractors such as Rescue Social Change Group, Better World Advertising, and The Sensis Agency were awarded task orders, with many utilizing Total Small Business set-aside designations. The task orders typically employed Time and Materials or Firm Fixed Price pricing mechanisms, with completion dates ranging from 2014 to 2018. These campaigns appear to be strategically designed to address specific population segments through tailored communication strategies aimed at reducing tobacco use.