Public Education Campaigns 2012-2017
Ended Master IDIQ Awarded
- Federal agency
-
Food and Drug Administration
- Awardees
- 3
- Task orders
- 7
- Obligated
- $191,646,270
Vehicle facts
- Opportunity
-
- 11223SOL00101 Solicitation number
- Agency
-
- Food and Drug Administration Department of Health and Human Services
- Combined task order value
- $191,646,270 Current and potential, with all options
- Last date to order 100% complete
- Shared ceiling 91% used
- $210,000,000.00
IDV award and task order details come from SAM.gov/FPDS.
About this vehicle
The Food and Drug Administration, Center for Tobacco Products awarded a Master IDIQ on July 10, 2012 to support planning, developing, producing, and delivering consumer-based communication programs, strategies, and materials for national, multimedia public health education campaigns targeted to at-risk and underserved populations. Ordering closed on July 11, 2017 and is no longer active.
The vehicle is fully obligated and no longer available for new orders. All $191.6 million in combined potential value across seven task orders has been obligated. The most recent task order was awarded on September 9, 2015. Activity concentrated in the first year after establishment, with five orders placed in 2012, one in 2013, and one in 2015.
Work focused on tobacco-use prevention among specific youth populations. Task orders included campaigns to reduce tobacco use among American Indian Alaskan Native youth, campaigns to prevent tobacco use among youth aged 12-15 at risk for tobacco initiation, LGBT young adult tobacco education, and think tank meetings to support campaign strategy development.
Rescue Social Change Group, LLC dominated the vehicle, holding three awards totaling $163.3 million in combined potential value, or approximately 85 percent of the portfolio. Sensis Inc. held two awards worth $25.5 million (13 percent), and Better World Advertising Inc. held two awards worth $2.9 million (2 percent). All orders were placed by the FDA's Center for Tobacco Products.
Approximately 71 percent of orders (five of seven) were designated Total Small Business set-asides, with the remaining 29 percent (two orders) unrestricted. Task order values ranged from $37,507 for think tank meetings to $152.2 million for a multi-year campaign to prevent tobacco use among at-risk youth aged 12-15. Most orders were priced on a time-and-materials basis; early orders were firm fixed price.
Description
The Food and Drug Administration (FDA), Center for Tobacco Products (CTP) has awarded a Master IDIQ to support CTP in planning, developing, producing, and delivering consumer-based communication programs, strategies, and materials for multiple, national, multimedia public health education campaigns targeted to at-risk and underserved populations.
IDV awards
| Awardee | IDV award | Awarded |
|---|---|---|
| Rescue Social Change Group, LLC | HHSF223201210006I | |
| Sensis Inc. | HHSF223201210007I | |
| Better World Advertising Inc. | HHSF223201210005I |
Latest task orders
| Task order | Awardee | Awarding agency | Obligated | Last action |
|---|---|---|---|---|
| Critical - task order 2 (campaign to prevent tobacco use among discrete… | Rescue Social Change Group, LLC | FDA | $152,247,014 | |
| Task order 2 (campaign to reduce tobacco use among american indian alaskan… | Better World Advertising Inc. | FDA | $2,789,379 | |
| Task order 2 (campaign to prevent tobacco use among discrete segments of… | Sensis Inc. | FDA | $25,469,882 | |
| Lgbt young adult tobacco education campaign extension | Rescue Social Change Group, LLC | FDA | $11,000,000 | |
| Task order 1 (think tank meetings) | Better World Advertising Inc. | FDA | $66,187 | |
| Task order 1 (think tank meetings) | Rescue Social Change Group, LLC | FDA | $37,507 | |
| Task order 1 (think tank meetings) | Sensis Inc. | FDA | $36,307 |
Top awardees by obligations
| Rank | Awardee | Obligated | Share |
|---|---|---|---|
| 1 | Rescue Social Change Group, LLC | $163,284,515 | 85% |
| 2 | Sensis Inc. | $25,506,189 | 13% |
| 3 | Better World Advertising Inc. | $2,855,565 | 1% |
Top funding agencies by obligations
| Rank | Funding agency | Obligated | Share |
|---|---|---|---|
| 1 | Department of Health and Human Services | $191,646,270 | 100% |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2019 | -$513,100 |
| FY2018 | -$7,131,784 |
| FY2017 | -$10,414,186 |
| FY2015 | $11,000,000 |
| FY2014 | -$78,525 |
| FY2013 | $198,565,342 |
| FY2012 | $218,527 |
Quick answers
What is the Public Education Campaigns 2012-2017 contract vehicle?
Public Education Campaigns 2012-2017 is an indefinite delivery, indefinite quantity (IDIQ) contract vehicle run by Food and Drug Administration (Department of Health and Human Services), awarded on July 10, 2012.
Which companies hold Public Education Campaigns 2012-2017?
3 companies hold Public Education Campaigns 2012-2017's IDV awards, one each. The latest went to Rescue Social Change Group, LLC on July 11, 2012. The awardees whose task orders obligated the most are Rescue Social Change Group, LLC, Sensis Inc. and Better World Advertising Inc.
How much has been spent through Public Education Campaigns 2012-2017?
7 task orders have been placed under Public Education Campaigns 2012-2017, obligating $191,646,270.
What is the shared ceiling of Public Education Campaigns 2012-2017?
Public Education Campaigns 2012-2017's shared ceiling is $210,000,000; its task orders have used 91% of it.
Which agencies use Public Education Campaigns 2012-2017 the most?
The departments whose task orders under Public Education Campaigns 2012-2017 obligated the most are Department of Health and Human Services ($191,646,270).
On GovTribe
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