CTP Public Education Campaigns Support Services

The CTP Public Education Campaigns Support Services Master IDIQ is a federal contract vehicle awarded by the Food and Drug Administration's Center for Tobacco Products (CTP) to develop and implement comprehensive public health education campaigns targeting tobacco use prevention. The contract's primary objective is to design and execute multichannel communication programs that educate the public, with a specific focus on youth populations, about the dangers of tobacco use. These campaigns leverage market segmentation, strategic planning, and integrated media approaches to reach diverse audiences across traditional and digital platforms.

The task orders under this IDIQ predominantly focus on youth tobacco prevention campaigns, with values ranging from approximately $7,000 to $115 million. Notable task orders include national youth tobacco prevention campaigns like "The Real Cost" targeting at-risk youth ages 12-17, "Fresh Empire" targeting multicultural youth, and "This Free Life" targeting LGBT young adults. The contract utilizes a Time and Materials and Firm Fixed Price pricing structure, with no specific small business set-aside. Task orders have been awarded between 2012 and 2017, with completion dates extending to 2020. The campaigns integrate research, advertising, social media, digital technologies, community outreach, and partnership strategies to effectively communicate public health messages about tobacco use risks.