Dime LA verdad (verify, debunk, and disseminate)

Ended Project Grant Awarded Last action

Award ID
R01MD018730
Recipient
Awarding agency
Obligated
$7,372,664

Award facts

Completion date
Place of performance
Chicago, IL 60637, USA

Award details come from USAspending.gov.

Description

As the agency reported it.

Abstract
Social media has accelerated the spread of vaccine misinformation leading to decreased immunization rates and increased preventable deaths in the US and globally. The health impact of misinformation is particularly critical to understand and address when considering the lives of minoritized racial and ethnic groups who are often the target of misinformation campaigns or who may not have easy access to culturally relevant and language-concordant reputable sources. Although access to vaccines remains a significant barrier, vaccine safety confidence is a significant predictor of influenza and covid vaccination in hispanic adults. Yet, little is known about how misinformation narratives emerge specifically in relation to hispanic communities, how they are disseminated, and how they ultimately affect people's decision to get vaccinated. Social media posts that include personal narratives are more effective at communicating reliable health recommendations, especially those that come from a trusted peer. Therefore, communication strategies that leverage community and interpersonal relationships can prove extremely effective at debunking misinformation about vaccines. Promotores DE salud are trusted community members who serve as links between health/social services and a community to improve access to health services and quality of service delivery. Promotores can diffuse and address misinformation in their communities and can be essential to debunk myths, increase trust, and improve health outcomes; they have been at the forefront of addressing disparities in covid testing and vaccine uptake. Promotores DE salud are uniquely positioned as trusted messengers to debunk vaccine misinformation through strategic use of social media and infodemiology principles. Dime LA verdad (verify, debunk, and disseminate) is an innovative social media capacity-building program based on theoretical frameworks related to health communication that empowers promotores DE salud to debunk vaccine misinformation through the use of personal narratives on social media. The proposed work will use a rigorous stepped wedge design to 1) deliver a scalable program of science communicators using an adapted curriculum grounded in infodemiology, 2) evaluate how debunking misinformation is perceived on social media, and 3) discern how use of personal narratives to enhance science communication can lead to changes in opinions and behavior (vaccination rates) about covid and influenza vaccines among chicago's predominantly hispanic communities.

Transactions

Action Obligated Date
Amendment $0
Amendment $1,820,293
Amendment $1,820,293
Amendment $636,275
Amendment $636,275
Amendment Dime LA verdad (tell me the truth) - public understanding of respiratory virus transmission and prevention is shaped by a wide range of information sources,… $636,275
Amendment -$637,244
Amendment -$59,458
Amendment -$637,244
Amendment -$696,702
Amendment -$696,702
Amendment Dime LA verdad (tell me the truth) - public understanding of respiratory virus transmission and prevention is shaped by a wide range of information sources,… -$696,702
Amendment $0
Amendment $0
Amendment $0
Amendment $0
Amendment Dime LA verdad (tell me the truth) - public understanding of respiratory virus transmission and prevention is shaped by a wide range of information sources,… $0
Amendment $45,987
Amendment $45,987
Amendment $45,987
Amendment $45,987
Amendment $0
Amendment $0
Amendment $0
Amendment $0
Amendment $0
Amendment $591,257
Amendment $591,257
Amendment $591,257
Amendment $591,257
Amendment $591,257
Amendment $702,357
Amendment $702,357
Original award $702,357
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Subawards

Subrecipient Amount Awarded
The University Of Iowa 1) Dr. Zhao will participate in the assessment of promotores’ general social media usage. 2) Dr. Zhao will be responsible for IRB/human subjects research… $129,983
Rush University Medical Center Dr. Lopez will serve as Co-Investigator. Dr. Lopez will devote 10% effort (1.2 Calendar Months) in years 3 and 4, and 5. Dr. Lopez will lead, direct, oversee… $74,511
Regents Of The University Of Michigan Dr. Regina Royan is the Site Principal Investigator and is responsible for data acquisition and oversight of analysis of epidemiologic outcomes associated… $68,179
The Bedford VA Research Corporation. Inc. STATEMENT OF WORK Bedford VA Research Corporation, Inc. (BRCI) Project Title: Dime la VerDAD (Verify, Debunk, and Disseminate) Dr. Marla Clayman is a… $25,674
Rush University Medical Center 1.Surveys of promotores and their followers, focus groups: data will be shared in a de-identified manner. Although some of the focus groups will be led by… -$2,184
Rush University Medical Center $34,842
The University Of Chicago The subrecipient will recruit and enroll participants into focus groups. -$21,738
Regents Of The University Of Michigan 1. Surveys of promotores and their followers, focus groups: data will be shared in a de-identified manner. Although some of the focus groups will be led by… $36,220
Regents Of The University Of Michigan $50,874
The Bedford VA Research Corporation. Inc. PI is responsible for participating in project activities across all aims. For Aim 1, this will include development of interview and focus group guides and… -$7,726
Rush University Medical Center 1.Surveys of promotores and their followers, focus groups: data will be shared in a de-identified manner. Although some of the focus groups will be led by… $34,842
The University Of Chicago The subrecipient will recruit and enroll participants into focus groups. $74,461
The Bedford VA Research Corporation. Inc. PI is the Site Principal Investigator and is responsible for participating in project activities across all aims. For Aim 1, this will include development of… $39,734
The University Of Chicago The subrecipient will recruit and enroll participants into focus groups. $37,335
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Quick answers

Who received award R01MD018730?

R01MD018730 was awarded to The University Of Chicago by National Institute for Minority Health and Health Disparities (National Institutes of Health) on July 10, 2023.

How much is award R01MD018730 worth?

$7,372,664 has been obligated on R01MD018730.

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