The project hopes to educate consumers about the sustainable management of bering sea crab fisheries as well as how crabbers handle the resource and have a rich history in the industry

The Alaska Bering Sea Crabbers were awarded a $703,203 Project Grant from the National Oceanic and Atmospheric Administration under the Fisheries Development and Utilization Research and Development Grants and Cooperative Agreements Program (CFDA 11.427).

The grant will fund the production of marketing materials to educate consumers about the sustainable management of Bering Sea crab fisheries and combat misinformation that negatively impacts public perception. Key deliverables include a five-minute film highlighting the industry through a multigenerational Alaskan crab fishing family, and a library of media assets. An enhanced social media campaign will also be developed. The project aims to increase consumer awareness of commercial fishing while connecting the public more intimately with fishermen. It will work collaboratively with crab fishermen in the Bering Sea region and national seafood brands.

IT will combat misinformation that negatively impacts public perception of crabbing and the commercial fishing industry as a whole. The marketing campaign is three-fold, with a five-minute film and media asset library being produced along with an enhanced social media campaign. This project has the potential to increase consumer awareness while connecting the public to fishermen on a more intimate level. This project will work collaboratively with crabbers throughout the bering sea region, as well as with local and national brands that support the industry. The objectives of the project are to: 1) develop and produce one film highlighting the industry through the story of a multigenerational crab fishing family in alaska. Alaska bering sea crabbers: project narrative 2) develop and produce a library