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All Federal Grant Awards
Project Grant NA21NMF4270341
Award Date
9/1/21
Completion Date
8/31/24
Dollars Obligated
$217K
Overview
Activity
3
Transactions
3
Subawards
Similar Awards
Federal Agency
National Oceanic and Atmospheric Administration
Awardee
University Of Hawaii Systems (DM38AFDLWMU6)
Federal Grant Program
11.427
Assistance Type
Project Grant
Place of Performance
Hawaii, USA
Update #1
Update #2
HAWAII SEAFOOD CULINARY BEST PRACTICE DIGITAL PROMOTION
Posted 7/27/21
5
1
Mod #
Description
ReasonForModification
Federal Obligation
Date
Not listed
THIS PROPOSED PROJECT TARGETS S-K PROGRAM PRIORITY #1: TO PROMOTE HAWAII SEAFOOD BY DEVELOPING USER-FRIENDLY HAND-ON COOKING INSTRUCTION DIGITAL CONTENT AT TWO LEVELS OF DETAILS AND COMPLEXITY: (1) VIDEO RECIPE CARDS FOR HOME COOKS WITH RECIPES, AND (2) PROFESSIONAL LEVEL COOKING INSTRUCTIONS FOR CULINARY STUDENTS AND NOVICE FOOD SERVICE INDUSTRY COOKS WITHOUT FORMAL TRAINING. THE CONTENT WILL BE MARKETED AND DISSEMINATED VIA SOCIAL MEDIA (FACEBOOK, YOUTUBE, INSTAGRAM ETC.) AND CAN BE VIEWED USING PORTABLE MOBILE PLATFORMS SUCH AS MOBILE PHONE, NOTEPADS, LAPTOPS AVAILABLE FOR FREE. THIS STRATEGY IS DESIGNED TO OVERCOME THE UNCERTAIN TRAJECTORY OF REOPENING OF THE STATE AND BARRIERS TO REVIVAL OF THE FOOD SERVICE INDUSTRY AFTER A MASSIVE MARKET SHRINKAGE. HOME COOKING AND ONLINE INSTRUCTIONS TAKES THE MARKETING DIRECTLY TO HOMES AND WORKPLACES, ELIMINATING THE COSTLY AND PHYSICALLY PROHIBITIVE METHOD OF SEAFOOD FESTIVALS/EVENTS. VENUES FOR CONTENT DISSEMINATION INCLUDES THE WEBSITES OF THE SEVEN CAMPUSES OF THE UNIVERSITY OF HAWAII COMMUNITY COLLEGE SYSTEM, PARTNERSHIP WITH THE HAWAII STATEWIDE STAR ADVERTISER NEWSPAPER'S FOOD SECTIONS FOR ITS PRINT AND ONLINE READERSHIP OF 127,000+, LOCAL YOUTUBE COOKING HAWAIIAN STYLE FOOD CHANNEL FOR ITS 50,000+ VIEWERSHIP. THE MARKETING ACTIVITIES AND IMPACT OF THE PROJECT GOES BEYOND THE TWO YEARS CONTRACT PERIOD. THE CONTENT WILL BE SHARED WITH THE HAWAII SEAFOOD COUNCIL AND FISHERY INDUSTRY OPERATORS.
($83k)
8/27/25
Not listed
THIS PROPOSED PROJECT TARGETS S-K PROGRAM PRIORITY #1: TO PROMOTE HAWAII SEAFOOD BY DEVELOPING USER-FRIENDLY HAND-ON COOKING INSTRUCTION DIGITAL CONTENT AT TWO LEVELS OF DETAILS AND COMPLEXITY: (1) "VIDEO RECIPE CARDS" FOR HOME COOKS WITH RECIPES, AND (2) PROFESSIONAL LEVEL COOKING INSTRUCTIONS FOR CULINARY STUDENTS AND NOVICE FOOD SERVICE INDUSTRY COOKS WITHOUT FORMAL TRAINING. THE CONTENT WILL BE MARKETED AND DISSEMINATED VIA SOCIAL MEDIA (FACEBOOK, YOUTUBE, INSTAGRAM ETC.) AND CAN BE VIEWED USING PORTABLE MOBILE PLATFORMS SUCH AS MOBILE PHONE, NOTEPADS, LAPTOPS AVAILABLE FOR FREE. THIS STRATEGY IS DESIGNED TO OVERCOME THE UNCERTAIN TRAJECTORY OF REOPENING OF THE STATE AND BARRIERS TO REVIVAL OF THE FOOD SERVICE INDUSTRY AFTER A MASSIVE MARKET SHRINKAGE. HOME COOKING AND ONLINE INSTRUCTIONS TAKES THE MARKETING DIRECTLY TO HOMES AND WORKPLACES, ELIMINATING THE COSTLY AND PHYSICALLY PROHIBITIVE METHOD OF SEAFOOD FESTIVALS/EVENTS. VENUES FOR CONTENT DISSEMINA
$0
8/27/23
Not listed
HAWAII SEAFOOD CULINARY BEST PRACTICE DIGITAL PROMOTION
$300.0k
7/27/21