Iriseabove positive social norming and opioid education project - the "#iriseabove positive social norming and opioid education project" is a substance use prevention initiative that enables rise…

Iriseabove positive social norming and opioid education project - the "#iriseabove positive social norming and opioid education project" is a substance use prevention initiative that enables rise above colorado (RAC) to maintain and grow its infrastructure, messaging and resources to coordinate and support a statewide network of partners committed to supporting a positive community norms approach to prevention. The project will promote messaging and programming to middle and high school-aged students (ages 12-17) emphasizing that most colorado youth are not using drugs and alcohol. IT will also amplify specific opioid misuse prevention with messaging, educational resources and local implementation activities that increase knowledge and perceived risk of opioids and the presence of fentanyl, thereby increasing action-oriented attitudes and behaviors among youth to help prevent overdoses among their peers through positive social norming and the ability to deploy naloxone. As such, youth peer-to-peer leadership is central to this proposal. This proposal is comprised of several interrelated projects upon which RAC staff will engage with partners, youth and contractors, directly serving more than 5,028 youth participants. Activities include: • pilot substance use prevention programming in 4 rural colorado schools in the eastern and western parts of the state • delivery of educational resource to support increased knowledge, skills & perception of harm about the dangers of prescription drug misuse, fentanyl and other contaminants to 4,500 youth across a 23-county rural footprint • paid digital advertising for RAC's social norming campaign fill your world with good statewide, with specific saturation-level geotargeting in the 23-county rural footprint identified above. • facilitation of RAC's 2024-2025 teen action council (comprised of 28 youth) to support statewide peer delivery of RAC's educational resources (e.g. not prescribed) and social norming messaging (e.g. connect effect, fill your world with good) • updated platforms for youth and adult access to RAC educational resources through the redevelopment of RAC's adult and youth facing websites (WWW.riseaboveco.ORG and WWW.iriseaboveco.ORG) • through focus group testing with youth and educators, develop up to 4 updated content modules within the not prescribed lesson • supporting the community-based process work of RAC's colorado constellation project network of prevention partners, including planning and delivery of its annual constellation partner summit.