This Project Grant award from the U.S. Department of the Interior Fish and Wildlife Service (CFDA 15.628 Multistate Conservation Grant Program) provides $147,587 to the American Sportfishing Association (ASA) to conduct research on reducing "churn rates" - the high percentage of anglers who do not renew their fishing licenses each year. The project will survey anglers who purchased licenses in 2022 but did not renew in 2023 to understand their reasons and preferences, in order to...
This federal Project Grant award from the U.S. Department of the Interior Fish and Wildlife Service (CFDA 15.628 - Multistate Conservation Grant Program) provides $105,490 to the American Sportfishing Association (ASA) to pilot the use of mapping techniques to visually depict where anglers are clustered, available public fishing sites, and communities with high fishing interest but low license purchases. Additionally, the project will identify neighborhoods with the greatest potential for growth...
The U.S. Department of the Interior Fish and Wildlife Service awarded a $139,607.60 Project Grant to the Outdoor Stewards Of Conservation Foundation Inc. under the Multistate Conservation Grant Program (CFDA 15.628). The grant will fund a project to assist state agencies in recruiting, retaining, and reactivating volunteers for fishing-related education and conservation programs. The key activities include conducting focus groups and surveys with current and former fishing volunteers to...
This Project Grant award of $271,250.00, provided by the U.S. Department of the Interior Fish and Wildlife Service through the Multistate Conservation Grant Program (CFDA 15.628), aims to determine if anglers' license databases can serve as a rich source for recruiting new target shooters. The primary objective is to identify effective strategies for states to pursue and recruit these potential new target shooters from the angler population. To achieve this, the prime awardee, the Midwest...
This federal Project Grant award from the U.S. Department of the Interior Fish and Wildlife Service under the Multistate Conservation Grant Program (CFDA 15.628) provides $171,500 to conduct research and training to increase participation in fishing, hunting, sport shooting, and archery among people of color across the United States. The purpose of the project is to determine effective strategies for engaging communities of color in these outdoor recreational activities and provide guidance to...
This Project Grant award of $275,120, provided by the U.S. Department of the Interior Fish and Wildlife Service under the Multistate Conservation Grant Program (CFDA 15.628), will fund research to help state fish and wildlife agencies better understand and engage with various segments of the general public, including those who do not currently participate in hunting, fishing, or trapping activities. The lead grantee, the Midwest Association of Fish & Wildlife Agencies (MAFWA), will partner...
This $260,000 Formula Grant award from the U.S. Department of the Interior Fish and Wildlife Service under the Sport Fish Restoration program (CFDA 15.605) supports the Arkansas Game & Fish Commission's efforts to increase aquatic resources awareness, angling techniques, and angler participation statewide. Key activities include: Educating 15,000 students through a mobile aquarium program, informing and communicating with 150,000 Arkansans through outreach using the mobile aquarium,...
This Project Grant award in the amount of $153,595 was provided by the U.S. Department of the Interior's Fish and Wildlife Service under the Multistate Conservation Grant Program (CFDA 15.628). The purpose of this grant is to partner with 4-6 state fish and wildlife agencies to integrate principles of self-identity (aptitude, behavior, and community) into their existing recruitment, retention, and reactivation (R3) program evaluations. The project aims to analyze how R3 efforts impact...
The U.S. Fish and Wildlife Service awarded a $117,472 Project Grant under the Multistate Conservation Grant Program (CFDA 15.628) to the Archery Trade Association, Inc. to develop the Fish and Wildlife Agency Digital Experience Index. This index will provide individualized assessments and recommendations for state fish and wildlife agency websites to improve their online user experience and increase the recruitment, retention, and reactivation (R3) of hunters and anglers, particularly younger...
This $1,256,984.50 Formula Grant award from the U.S. Department of the Interior Fish and Wildlife Service under the Sport Fish Restoration program (CFDA 15.605) provides funding to the Alaska Department of Fish and Game (ADF&G) for 5 projects focused on outreach, education, and angler recruitment, retention, and reactivation (R3) across Alaska. The key products and services delivered through this award include: Operating and maintaining two visitor centers to develop R3 plans and provide...
This federal Project Grant award of $148,715 from the U.S. Department of the Interior Fish and Wildlife Service (CFDA 15.628 Multistate Conservation Grant program) to the American Sportfishing Association (ASA) aims to improve the role of fishing tackle retailers in recruiting and retaining new anglers.
The project will conduct research to understand how new anglers, especially women and non-traditional audiences, are currently served by retailers. The findings will be used to develop educational and training materials to help retail staff better identify first-time and newer anglers, ask appropriate questions, avoid assumptions, and prepare anglers for success. These materials and toolkits will be distributed nationally through the ASA's industry networks, regional retailer shows, webinars, and the annual ICAST trade show. The goal is to enhance retailers' ability to support state and non-governmental organization (NGO) efforts to recruit, retain, and reactivate anglers, ultimately increasing the number of new and retained anglers each year.