This Project Grant award, provided by the U.S. Department of the Interior's Fish and Wildlife Service under the Multistate Conservation Grant Program (CFDA 15.628), will fund the development and placement of podcast and streaming audio advertisements to support recruitment, retention, and reactivation (R3) of hunters in 4 pilot states in the Southeastern U.S. The $266,730.20 award, which runs from January 1, 2025 to December 31, 2025, will leverage prior research on hunter personas to create...
This Project Grant award from the U.S. Fish and Wildlife Service under the Multistate Conservation Grant Program (CFDA 15.628) provides $271,250 to determine if anglers' license databases can be leveraged to recruit new target shooters. The project will involve quantitative and qualitative research by Southwick Associates and DJ Case & Associates to analyze data from the 2022 National Survey on Fishing, Hunting and Wildlife-Associated Recreation. The goal is to identify effective...
The U.S. Fish and Wildlife Service awarded a $117,472 Project Grant under the Multistate Conservation Grant Program (CFDA 15.628) to the Archery Trade Association, Inc. to develop the Fish and Wildlife Agency Digital Experience Index. This index will provide individualized assessments and recommendations for state fish and wildlife agency websites to improve their online user experience and increase the recruitment, retention, and reactivation (R3) of hunters and anglers, particularly younger...
The U.S. Department of the Interior's Fish and Wildlife Service awarded a Multistate Conservation Grant (CFDA 15.628) totaling $999,999.75 to the Council to Advance Hunting and the Shooting Sports. This 5-year grant, effective from January 1, 2025 to December 31, 2029, will enable the Council to provide technical assistance to 15 organizations annually, manage an online R3 (recruitment, retention, and reactivation) community, increase digital assets in the national R3 clearinghouse by 1,000,...
This Project Grant award of $274,334.59 from the U.S. Department of the Interior's Fish and Wildlife Service Headquarters Region 9, under the Multistate Conservation Grant Program (CFDA 15.628), aims to develop effective marketing strategies to attract non-resident hunters to underutilized hunting opportunities in various states. The key objectives of this one-year project are to: 1) Identify the optimal messaging, imagery, timing, and media placement to appeal to non-resident hunters, and 2)...
This Project Grant award of $275,120 from the U.S. Fish and Wildlife Service under the Multistate Conservation Grant Program (CFDA 15.628) aims to increase the ability of state fish and wildlife agencies to engage with all segments of the general public, including those who do not currently interact with these agencies. The project will be led by the Midwest Association of Fish and Wildlife Agencies (MAFWA) in partnership with the Southeastern Association of Fish and Wildlife Agencies...
This $182,190 Project Grant awarded on January 1, 2024 by the U.S. Department of the Interior Fish and Wildlife Service under the Multistate Conservation Grant Program (CFDA 15.628) will fund the United States Sportsmen's Alliance Foundation to conduct research and communication efforts related to wildlife management. The key activities include: Updating and expanding data from a 20-year-old study on nuisance wildlife trends, current damage levels, expected outcomes if hunting and trapping...
This Project Grant award of $283,810.62, provided by the U.S. Department of the Interior's Fish and Wildlife Service under the Multistate Conservation Grant Program (CFDA 15.628), aims to implement marketing campaigns to recruit, retain, and reactivate (R3) hunters and target shooters in 5 trial state fish and wildlife agencies (SFWAs). The Association for Conservation Information (ACI) and Wildlife Management Institute (WMI) will manage the project, which involves selecting 5 SFWA proposals for...
This $192,205 Project Grant, awarded on January 1, 2024 by the U.S. Department of the Interior Fish and Wildlife Service under the Multistate Conservation Grant program (CFDA 15.628), will fund a study led by the United States Sportsmens Alliance Foundation (Sportsmen's Alliance Foundation) to examine public preferences for different types of shooting opportunities at state-operated ranges. The goal is to identify the shooting disciplines, on-site services, and range locations that best...
The U.S. Fish and Wildlife Service, through its Multistate Conservation Grant Program (CFDA 15.628), awarded a $182,966.40 project grant to the National Deer Association (NDA) to develop video lessons and PowerPoint decks for live training to address three key knowledge gaps identified as barriers for new adult hunters: 1) understanding regulations, seasons, and licensing; 2) learning how to field dress and process wild game; and 3) finding hunting areas and understanding access. These...