In 2021 and 2022 nearly half (48 ) of all target archery participants were under the age of 25

There has been a slow and steady growth within this demographic, which is often difficult to recruit and retain, which demonstrates that focused efforts on a specific audience has long-term return on investment. However, without consistent maintenance and attention, we risk losing target archers, and potential hunting license buyers, under the age of 25 once they attend college or enter the job market. USA archery has a collegiate archery program (cap) that serves as a viable next step and retention opportunity for archers who participate in the nasp (national archery in schools program), OAS (olympic archery in schools) and S3DA (scholastic 3D archery).the cap includes target and 3D archery and holds annual regional and national championship events. In recent years, hunting and shooting sports has seen a small but significant increase in diversity and female participants among hunters and recreational target shooters and a collegiate-based program can continue that trend with USA archery S cap having 48 female and 42 non-white participants. By recruiting new colleges and universities to the cap, the R3 (recruitment, retention, reactivation) community also recruits new stakeholders and partners to assist in long-term sustainable R3 efforts via the connection to next step programs, events, partner organizations and advocacy.