Project Grant F21AP00247

This Project Grant award from the U.S. Fish and Wildlife Service's Multistate Conservation Grant Program (CFDA 15.628) provides $271,864 to the Southeastern Association of Fish and Wildlife Agencies (SEAFWA) to conduct a comprehensive study on how new and beginner hunters utilize social media platforms. The key objectives are to understand the social media behaviors and engagement of novice hunters, and to provide insights that will enable state wildlife agencies and their partners to enhance...

The U.S. Department of the Interior Fish and Wildlife Service awarded a $318,760 Project Grant to Outdoor Stewards Of Conservation Foundation Inc. under the Multistate Conservation Grant Program (CFDA 15.628). The grant aims to increase public awareness and appreciation for how wildlife conservation efforts in the U.S. are primarily funded through the purchases of hunting licenses and excise-taxed outdoor recreation products, rather than through general taxpayer dollars. To achieve this, the...

This Project Grant award from the U.S. Fish and Wildlife Service's Multistate Conservation Grant Program (CFDA 15.628) provides $266,730.20 to the National Deer Association (NDA) to develop and place podcast and streaming audio advertisements promoting hunter recruitment, retention, and reactivation (R3) in four pilot states in the Southeastern U.S. The project will leverage recent NDA research on hunter personas to create targeted audio ads aimed at increasing participation among key...

The U.S. Department of the Interior's Fish and Wildlife Service awarded a $999,999.75 Multistate Conservation Grant (CFDA 15.628) to the Council To Advance Hunting And The Shooting Sports for the 2025-2029 period. The grant will allow the Council to significantly increase its capacity to support recruitment, retention, and reactivation (R3) initiatives for hunting and shooting sports at the state, regional, and national levels. Key products and services to be delivered under the grant include:...

The U.S. Fish and Wildlife Service, through its Multistate Conservation Grant Program (CFDA 15.628), awarded a $182,966.40 Project Grant to the National Deer Association (NDA) to develop and disseminate video lessons and PowerPoint decks for live training on three key knowledge gaps preventing new adult hunters from feeling confident to hunt: 1) understanding regulations, seasons, and licensing; 2) learning how to field dress and process wild game; and 3) finding and accessing hunting areas....

This $232,076.58 Multistate Conservation Grant (CFDA 15.628) awarded by the U.S. Department of the Interior's Fish and Wildlife Service aims to retain licensed hunters for longer periods of time. The grant recipient, Wildlife Management Institute, Inc., will work with state wildlife agencies to identify regulatory barriers and opportunities for older hunters, then conduct qualitative and quantitative assessments to determine potential solutions and management strategies to facilitate their...

This Project Grant award from the U.S. Department of the Interior Fish and Wildlife Service under the Multistate Conservation Grant Program (CFDA 15.628) aims to conduct new research and provide training to engage people of color in outdoor recreational activities like fishing, hunting, sport shooting, and archery. The $171,500 grant, awarded on January 1, 2025, will fund a project by the non-profit organization Together We Can to determine effective strategies for increasing participation and...

The U.S. Fish and Wildlife Service awarded a $274,334.59 Multistate Conservation Grant (CFDA 15.628) to the Wildlife Management Institute, Inc. to conduct research on the motivations and expectations of non-resident hunters when choosing out-of-state hunting opportunities. The project aims to identify optimal messaging, imagery, timing, and placement of marketing that state fish and wildlife agencies can use to effectively attract targeted segments of non-resident hunters. The research will...

This Project Grant award from the U.S. Fish and Wildlife Service's Multistate Conservation Grant Program (CFDA 15.628) will support the Wildlife Management Institute, Inc. in developing and placing YouTube advertising campaigns to promote hunting content and introduce new participants to hunting in four states - Idaho, Tennessee, Maryland, and Iowa. The $237,478.45 award will be used to create and run the YouTube ad campaigns, study conversion rates, and make adjustments to maximize their...

The U.S. Fish and Wildlife Service awarded a $117,472 Project Grant under the Multistate Conservation Grant Program (CFDA 15.628) to the Archery Trade Association, Inc. to develop the Fish and Wildlife Agency Digital Experience Index. This index will provide individualized assessments and recommendations for state fish and wildlife agency websites to improve their online user experience and increase the recruitment, retention, and reactivation (R3) of hunters and anglers, particularly younger...