This program will use an unprecedented distribution partnership with ABC, NBC, CBS, FOX, and PBS with three half hour television shows designed to measurably influence the boating safety behaviors and…

This $150,000 Project Grant award from the Department of Homeland Security's United States Coast Guard Boating Safety Financial Assistance program (CFDA 97.012) will fund a multimedia educational campaign to measurably influence boating safety behaviors and the need for boating safety certification for approximately 6 million people. The funding will support the development and distribution of three half-hour television shows across major broadcast networks (ABC, NBC, CBS, FOX, PBS) to promote safe boating practices. The grant recipient, Wildlife Forever, is a non-profit organization focused on conservation and invasive species prevention efforts, with extensive experience in creating targeted multimedia outreach initiatives for federal agencies. This project is intended to contribute to the program's key objectives of promoting safe boating behaviors, developing safety standards, and supporting national and local efforts to improve recreational boating safety.

This program will use an unprecedented distribution partnership with ABC, NBC, CBS, FOX, and PBS with three half hour television shows designed to measurably influence the boating safety behaviors and need for boating safety certification to approximately six million people per show