Adelante centers garfield produce GFP is conducting a project to establish a consumerfacing retail organic microgreen product line driven by the need to expand market access for its premium quality…

Adelante centers garfield produce GFP is conducting a project to establish a consumerfacing retail organic microgreen product line driven by the need to expand market access for its premium quality produce. This initiative will encompass the development of a brand targeted marketing efforts and strategic promotion across existing and new distribution channels alongside upgrades to equipment focused on organic packaging handling food safety and environmental controls. The anticipated outcomes include increased sales volume enhanced brand recognition and the creation of a more robust supply chain. GFP will connect rural and urban organic producers with organic buyersfacilitating the sharing of best practices and the exploration of alternative logistics solutions. A feasibility study will assess the potential for expanding sales into new markets specifically milwaukee ST. Louis and indianapolis. The project will benefit farmers and producers by offering additional sales avenues and bolster the collective capacity of local organic producers expand consumer access to fresh produce in targeted markets and thus support a greater volume of sales for GFP and other organic producers.