The organic trade association will stimulate demand and increase sales of certified organic products by promoting the benefits of USDA certified organic products and farming to consumers

This project will develop fresh creative content focused on the regulatory and environmental animal and human benefits of organic farming prioritizing targeted promotion of specific products such as organic dairy grains and fibers. The anticipated outcome is an increased consumption of organic commodities benefiting farmers ranchers processors and other stakeholders within the organic industry. The projects activities will concentrate on reaching consumers in regions and communities where organic production is not currently prominent maximizing the impact of a fullscale integrated marketing campaign leveraging existing consumer networks and paid advertising. These efforts will be assessed to ensure the campaigns relevance and effectiveness culminating in the dissemination of learning and successful strategies to the organic industry at large. Approximately 27400 addresses within the organic integrity database including approximately 19000 producers and 8400 buyers will receive the final report reflecting a commitment to broadening access to organic products and driving increased sales within the organic sector.�