Lundberg family farms will launch a comprehensive project to support the growth of organic rice production within the united states driven by the significant and sustained demand for organic food…

Lundberg family farms will launch a comprehensive project to support the growth of organic rice production within the united states driven by the significant and sustained demand for organic food among US consumers. This initiative will focus on removing barriers to entry for farmers seeking to produce organic rice encompassing grower outreach and the adaptation of technological advancements to improve production methods. A key component of the project involves expanding processing capacity to create increased and improved markets for organic rice producers alongside the execution of targeted marketing and promotional activities designed to build commercial markets for US organic rice products. The anticipated outcomes of this project include achieving 3000 new acres dedicated to organic rice processing leading to a 17 million increase in domestic sales of regenerative organic rice. This effort will directly benefit farmers and rice processors by establishing new commercial pathways for their products and consequently provide consumers with greater access to domestically produced organic rice. The success of this project will strengthen the overall organic rice supply chain and contribute to meeting the growing demand for this product within the united states.