The no AL odio (no to hate) project is designed to empower and engage hispanic communities in california to understand, report, and not perpetrate hate crimes

The Project Grant award of $400,000 from the Bureau of Justice Assistance's (BJA) Community-Based Approaches to Advancing Justice program (CFDA 16.047) will support the "No al Odio (No to Hate)" project implemented by the Pinyon Foundation's La Red Hispana program. The project aims to empower and engage Hispanic communities in California to understand, report, and not perpetrate hate crimes, with a focus on the Los Angeles, Central Valley, and Imperial Valley regions. Key activities include creating and delivering at least four online training courses for community promotores (health workers) to provide in-depth education on hate crime awareness and prevention, developing and distributing a Spanish-language public awareness campaign, and providing free educational toolkits to reduce the perpetration of hate crimes against individuals based on gender, sexual preference, race, or ethnicity. The project will leverage Spanish-language media and digital/social outreach to complement on-the-ground community engagement led by trusted promotores. The award period is from October 1, 2024 to September 30, 2027.

The project will focus on LOS angeles, central valley, and imperial valley counties. Its aim is to increase awareness of hate crimes and improve reporting rates through a comprehensive education and outreach strategy. The project will leverage spanish language TV and radio broadcast partners, digital and social media outreach, and on-the-ground activities led by community-based and health worker (promotora) organizations. The organization trains and employs bilingual educators using a trusted messenger framework to reach hard-to-reach hispanic communities. Key activities include creating and delivering at least four promotora online training courses for community partners, aiming to provide more in-depth education and tactics to engage and educate hispanics. Training will be culturally and linguistically appropriate (spanish), using plain language and interactive activities to enhance the learning process. This project will also develop and distribute a public awareness campaign in spanish and provide free educational toolkits to reduce the perpetration of hate crimes by hispanics against others based on gender, sexual preference, race, or ethnicity. These toolkits will be distributed digitally via crowd canvassing events, social media, e-blasts, and whatsapp groups and will feature audiovisual content tailored with a trauma informed lens for hispanics and hispanics with lower educational attainment. By combining a robust broadcast campaign with high touch, in-person activities, the project aims to increase understanding of hate crimes and ensure that victims receive the necessary tools to report them.