WITH FUNDING FROM THE U.S. DEPARTMENT OF JUSTICE OFFICE OF COMMUNITY-ORIENTED POLICING SERVICES (COPS OFFICE) MICROGRANT PROGRAM, THE TOWN OF TONAWANDAPOLICE DEPARTMENT WILL LAUNCH AN INNOVATIVE OFFICER RECRUITMENT, RETENTION, ANDHIRING PROJECT THAT COMBINES MODERN MARKETING STRATEGIES, ENHANCED COMMUNITYPARTNERSHIPS (SHADOW A COP FOR A DAY, BIG BROTHERS/BIG SISTERS), AND INCLUSIVE MESSAGING TO ENGAGE POPULATIONS WITH HIGH POTENTIAL FOR SUCCESS IN LAW ENFORCEMENT CAREERS.