The durham county sheriff's office (dcso), uplifting the image of the law enforcement profession project will consist of a procurement contract totaling $140K with a marketing agency to develop and…

The Department of Justice Community Oriented Policing Program awarded $140,000 to Durham County Government (doing business as Durham County Sheriff's Office) on October 1, 2025, under the Public Safety Partnership and Community Policing Grants program (CFDA 16.710).

The award funds a procurement contract with a marketing agency to develop and distribute videos, public service announcements, and mobile applications that showcase the diverse roles and positive impact of law enforcement. The deliverables are designed to maximize reach and include calls to action directing audiences to law enforcement programs and services. The marketing agency will provide analytics tracking audience engagement across DCSO's website, mobile app, and streaming services to measure program effectiveness.

Performance period runs from October 1, 2025 through September 30, 2027, with all work performed in Durham, North Carolina.

The durham county sheriff's office (dcso), uplifting the image of the law enforcement profession project will consist of a procurement contract totaling $140K with a marketing agency to develop and market videos, psas, and mobile applications to maximize reach, showcasing the diverse roles and positive impact of the LE profession. By working with a full-service marketing agency who provides analytics on the deliverables, dcso will be able to track who sees the messaging and when. Psas will include calls to action and lead back to programs and services. By tracking traffic on dcso's website, mobile APP and streaming services will be able to gauge the success of the program.