Project Grant 14FMPPXCA0017

The Pacific Coast Farmers' Market Association (PCFMA) received a $536,434 Project Grant award from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to develop and implement video marketing strategies promoting home cooking and farmers' market purchases. PCFMA operates 30 farmers' markets in California and will use live and recorded recipe demonstration videos distributed through email, social media,...

This Project Grant award, valued at $317,362.15, was provided by the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The funding will equip local producers with knowledge, practical experience, and continued guidance to successfully market, sell, and scale their agricultural products at farmers markets. The four-month program will be offered twice yearly, enrolling 10 producers per session, with 4 having 0-1...

The Department of Agriculture Agricultural Marketing Service awarded a $316,077 Project Grant under the Farmers Market and Local Food Promotion Program to Pajaro Valley Community Health Trust. The grant will sustain and build the capacity of El Mercado farmer's market over three years by doubling foot traffic, agricultural producers, and average gross sales. Activities will focus on increasing foot traffic through consumer marketing and engagement and growing the number of participating...

The Department of Agriculture Agricultural Marketing Service awarded a $629,500 Farmers Market and Local Food Promotion Program Project Grant to AG Link Inc. to support increasing the use of local agricultural products in California school menus from September 2022 through September 2025. The Farmers Market and Local Food Promotion Program, part of the Local Agriculture Market Program, aims to develop, coordinate and expand local and regional food systems. Under this award, AG Link Inc. will...

The Agricultural Institute of Marin was awarded $844,515.25 under a Project Grant from the US Department of Agriculture Agricultural Marketing Service's Farmers Market and Local Food Promotion Program (FMLFPP) to strengthen regional mobile farmers market (MFM) service in Northern California from September 2021 through September 2024. Specifically, AIM will leverage its experience operating MFMs in the Bay Area along with sub-awardee Fresh Approach to expand MFM areas served across Northern...

The Ecology Center Inc. was awarded an $823,684.47 Project Grant from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to strengthen and expand California's farmers' market industry through September 2024. The grant will fund efforts to promote 650 farmers' markets and support over 2,200 producers. This includes digital and grassroots marketing campaigns to develop new customer bases for direct-marketing...

The California Department of Food and Agriculture was awarded a $2,482,706 Project Grant from the US Department of Agriculture Food and Nutrition Service. The grant is part of the Senior Farmers Market Nutrition Program (SFMNP), CFDA #10.576, and will provide fresh, nutritious, unprepared, locally grown fruits, vegetables, honey, and herbs from farmers' markets, roadside stands, and community supported agriculture programs to low-income seniors in California. The award period is from October...

The Farmshoppr Inc. project will provide $625,010.15 in services to facilitate regional food chain coordination and increase capacity for 102 local producers in Southern California. Funded by the U.S. Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175), the project aims to benefit farmers and ranchers by developing their technical capabilities and coordinating local and regional food systems from September 30, 2022 to...

This $250,000.00 Project Grant was awarded on Sep 13, 2023 by the U.S. Department of Agriculture's Rural Business Cooperative Services under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The grant funding will support the development, coordination, and expansion of direct producer-to-consumer marketing channels and local/regional food business enterprises for beginning and socially disadvantaged farmers or ranchers in California over a 24-month period. Planned initiatives...

The Petaluma People Services Center will receive $1,009,380.97 from the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program to increase direct-to-consumer sales opportunities for local producers in Northern California. The project aims to reduce barriers to farmers market participation for underrepresented demographic groups and increase both the number of transactions and total sales for vendors. Specific activities include...