As part of the economic development administration's (EDA) $750 million american rescue plan travel, tourism & outdoor recreation program, which provides $510 million in state tourism grants and…

The Department of Commerce's Economic Development Administration (EDA) awarded a $45.9 million Project Grant to the California Travel and Tourism Commission (also known as Visit California) on December 8, 2021 under the Economic Adjustment Assistance (CFDA 11.307) federal grant program.

The funding will support marketing, infrastructure, workforce development, and other projects aimed at rejuvenating safe leisure, business, and international travel in California to aid the state's recovery from the economic impacts of the COVID-19 pandemic. Visit California will provide these services directly and has allocated sub-awards totaling $45.9 million to four regional tourism organizations - the Los Angeles Tourism and Convention Board, San Francisco Travel Association, Anaheim/Orange County Visitor & Convention Bureau, and San Diego Convention and Tourist Bureau - to support tourism promotion and recovery efforts in their respective areas.

As part of the economic development administration's (EDA) $750 million american rescue plan travel, tourism & outdoor recreation program, which provides $510 million in state tourism grants and $240 million in competitive tourism grants, this investment will support marketing, infrastructure, workforce and other projects to rejuvenate safe leisure, business, and international travel.