Apply effective post covid-19 pandemic transportation demand management (TDM) strategies to increase transit and rideshare ridership

The Federal Transit Administration awarded King County Metro Transit $1,156,069 on August 14, 2026, under the Federal Transit Formula Grants program (CFDA 20.507) to implement transportation demand management strategies in the Seattle metropolitan area.

The award funds production of educational resources, commuter vanpool subsidies, employer marketing strategies, travel maps and interactive online tools, customized travel training modules, support for transportation management associations, and small business incentives across 24 designated regional growth and mobility improvement centers in King County and Snohomish County, Washington. Work is designed to increase transit and rideshare ridership and mode shifts in the post-pandemic period through employer-based coordination, shared ride management, travel-navigation assistance, and business-district engagement consistent with mobility management activities described in OMB Circular 9050.1A. The expected outcome is increased ridership among Metro Transit customers.

The award obligates $1,156,069 with a period of performance through June 30, 2028. Performance takes place in Washington, with activities distributed across the 24 designated centers in King and Snohomish Counties. No sub-recipients are identified in this award.

Activities

The project will focus on 24 designated regional growth and MIC centers in both king and snohomish counties. Work will include production of educational resources to support sustained mode shifts outreach and commuter van subsidies robust employer marketing strategies and incentives creation of travel maps and interactive online tools build and distribute customized travel training modules support transportation management associations and provide small business incentives.vanpool subsidies facilitate employer-based coordination and shared ride management activities consistent with the mobility management examples listed in circular 9050.1A table IV-3 (page IV-8). Small business incentives support the types of employer-oriented coordination travel-navigation assistance and business-district engagement described in the mobility management eligibility provisions.

Expected outcomes

Increased ridership

Intended beneficiaries

Metro customers