The texas gulf shrimp consumption, tourism and marketing project is awarded to texas commission on environmental quality under the restore act direct component program to develop and perform marketing…

The Texas Gulf Shrimp Consumption, Tourism and Marketing Project was awarded $5.1 million under the Department of the Treasury's Resources and Ecosystems Sustainability, Tourist Opportunities, and Revived Economies of the Gulf Coast States (RESTORE Act) Formula Grant program. The grant to the Texas Commission on Environmental Quality runs from July 1, 2022 through June 30, 2026.

The project aims to promote consumption of seafood harvested from the Gulf Coast region of Texas and increase tourism opportunities to benefit coastal communities through marketing and outreach. Specifically, the Texas Department of Agriculture will implement strategies under a $5.1 million sub-award to educate consumers about Texas Gulf shrimp and coastal tourism offerings. Activities will include initiatives to increase demand for Gulf shrimp among retailers and restaurants while supporting the shrimping industry through various communication platforms. The goals are to boost the Texas shrimp industry by meeting current demands and challenges faced.

The texas gulf shrimp consumption, tourism and marketing project is awarded to texas commission on environmental quality under the restore act direct component program to develop and perform marketing and tourism strategies that will educate consumers about texas gulf shrimp and coastal tourism. The objective is to promote the consumption of seafood harvested from the gulf coast region and increase opportunities for texas shrimpers by meeting current demands and challenges faced by the industry. The project will benefit texas coastal communities where the texas shrimping industry operates. The scope of work will be carried out by subrecipient, texas department of agriculture.