Section 405(d) impaired driving countermeasures grant (23 C.F.R. & 1300.23; 23 U.S.C. & 405(d)) - grant to support certain costs of state alcohol-impaired driving programs consistent with 23 C.F.R.…

The Department of Public Safety Louisiana received a $804,463.56 Formula Grant under the National Priority Safety Programs (CFDA 20.616) from the National Highway Traffic Safety Administration (NHTSA) on October 1, 2023. This grant funding supports the state's implementation of alcohol-impaired driving countermeasures, mandatory alcohol-ignition interlock laws, and 24/7 sobriety programs to enhance traffic safety and reduce crashes, injuries, and fatalities across Louisiana's roadways.

As part of this effort, the Department of Public Safety Louisiana awarded a sub-grant to Graham Group Interactive, Inc. (d/b/a Graham Group Inc.), a for-profit advertising agency, to develop and implement a comprehensive media plan, including paid media placement and creative services, for national and state highway safety mobilizations covering multiple facets of traffic safety. These media campaigns will complement Louisiana's broader strategies outlined in its approved highway safety plan, which utilizes a combination of state and federal funds to execute data-driven initiatives in partnership with law enforcement, nonprofits, media firms, and universities.

Section 405(d) impaired driving countermeasures grant (23 C.F.R. & 1300.23; 23 U.S.C. & 405(d)) - grant to support certain costs of state alcohol-impaired driving programs consistent with 23 C.F.R. & 1300.23(j). 405(d) funding is used for impaired driving countermeasures. Qualifying states must meet statutory requirements and can also receive funding for adoption and enforcement a mandatory alcohol-ignition interlock laws and 24/7 sobriety programs. These funds are apportioned using statutory apportionment formula. These funds are provided to the state and territorial highway safety offices based on an approved triennial highway safety plan that details problem identification, public participation and engagement, performance measures, countermeasure strategies for programming funds and an approved annual grant application that details planned projects using identified countermeasure strategies for programming funds to help reduce crashes, injuries and fatalities resulting from motor vehicle crashes.