Section 405(B) occupant protection grant

The National Highway Traffic Safety Administration awarded a $381,405 Formula Grant under the National Priority Safety Programs (CFDA 20.616) to the New Mexico Department of Transportation Transit and Rail Division on October 1, 2021 for the period through September 30, 2025. The grant funds three key initiatives to address occupant protection in New Mexico.

The New Mexico Broadcasters Association will provide non-paid media campaigns on statewide traffic safety awareness and education targeting issues like distracted driving, pedestrian safety, and underage drinking. Preusser Research Group, Inc. will conduct pre- and post- enforcement seat belt surveys and produce an annual report. Marketing Solutions, LLC will fund paid media including television, radio, print, and billboards on occupant protection during high-visibility seat belt enforcement mobilizations. The award supports the federal program's goal of encouraging states to address national highway safety priorities through evidence-based strategies.