Traffic safety media placement

Active Formula Grant Awarded

Award ID
693JJ22630000YS30NMU901140
Recipient
Awarding agency
Obligated
$3,000,000

Award facts

Assistance listing
20.272 Highway Safety Improvement Program (HSIP)
Completion date 15% complete
Funding
  • $2,700,000.00 Federal
  • $300,000.00 Non-federal
Place of performance
New Mexico, USA

Award details come from USAspending.gov.

About this award

Written by GovTribe AI ·

The Federal Highway Administration awarded the New Mexico Department of Transportation $3 million on June 15, 2026, under the Highway Safety Improvement Program (CFDA 20.272) to fund traffic safety media placement through March 13, 2029.

The award supports paid and earned media placement across television, radio, billboards, social media, and other channels to promote public awareness and inform the public on highway safety matters, including campaigns addressing motorcyclists, bicyclists, pedestrians, and risky driving behaviors. Work is performed statewide across New Mexico. The HSIP program aims to achieve significant reductions in traffic fatalities and serious injuries on all public roads, including non-State-owned roads and roads on tribal land, through data-driven, strategic approaches to highway safety improvement.

Description

As the agency reported it.

Project description
Placement of paid and earned media (television, radio, billboard, social media, and other opportunities) to promote public awareness and inform the public on highway safety matters (including motorcyclists, bicyclists, pedestrians, and other risky driving behaviors)

Subawards

Subrecipient Amount Awarded
Griffin & Associates Marketing Inc. Placement of paid and earned media (television, radio, billboard, social media, and other opportunities) to promote public awareness and inform the public on… $2,700,000

Quick answers

Who received award 693JJ22630000YS30NMU901140?

693JJ22630000YS30NMU901140 was awarded to New Mexico Department Of Transportation by Federal Highway Administration (Department of Transportation) on June 15, 2026.

How much is award 693JJ22630000YS30NMU901140 worth?

$3,000,000 has been obligated on 693JJ22630000YS30NMU901140: $2,700,000 in federal funding and $300,000 in non-federal funding.

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