Traffic safety media & marketing

The New Mexico Department of Transportation (NMDOT) Transit and Rail Division received a Formula Grant award of $3.42 million from the Federal Highway Administration (FHWA) under the Highway Planning and Construction program (CFDA 20.205), effective May 15, 2025. The award funds the production and dissemination of traffic safety media and marketing content across multiple channels, including television, radio, social media, and other messaging platforms. These materials are designed to promote public awareness and inform New Mexico residents regarding highway safety matters and promote traffic safety throughout the state.

This award aligns with the Highway Planning and Construction program's broader mandate to support comprehensive transportation infrastructure development and safety enhancements across the United States. As a state transportation agency and established prime grant recipient for federal transportation funding, NMDOT leverages such formula allocations to execute safety-focused initiatives that complement its extensive highway construction, infrastructure preservation, and multimodal transportation programs administered across New Mexico.

Project description

Production of television, radio, social media, and other messaging related to traffic safety to promote public awareness and inform the public regarding highway safety matters.