STW bike/PED safety messaging

On July 21, 2025, the Federal Highway Administration (FHWA) awarded a two-year formula grant totaling $500,000 to the Ohio Department of Transportation (ODOT) under the Highway Planning and Construction program (CFDA 20.205). The grant supports the development and marketing of bicycle and pedestrian safety messaging initiatives designed to promote safety awareness among the general public and specialized audiences throughout Ohio.

Under this award, ODOT will receive comprehensive assistance encompassing market research, safety message development, focus group testing, branding strategy, graphic design, animation production, web design services, and strategic planning to distribute the messaging campaign. These deliverables are intended to enhance public awareness of bicycle and pedestrian safety and support ODOT's broader transportation safety objectives within the state's transportation infrastructure improvement efforts.

Project description

Two-year contract to assist ODOT in developing and marketing safety messages to the public and specialized audiences to promote bicycle and pedestrian safety. The project will include assisting ODOT staff with: market research; message development; focus group testing; branding; graphic design; animation; web design; strategic planning to promote messaging.