Samtd transportation options FFY25-FF27

The Oregon Department of Transportation (ODOT) received a $741,917.80 formula grant award on August 4, 2025, from the Federal Highway Administration (FHWA) under the Highway Planning and Construction program (CFDA 20.205) to implement a combined Transportation Demand Management (TDM) and rideshare program for state fiscal years 2025–2027. The project, titled "SAMTD Transportation Options FFY25-FF27," employs a strategic service coordination and customer service approach in the Salem-Keizer urban area designed to promote and encourage the use of transportation alternatives to single-occupant vehicles through education, marketing, and community outreach initiatives.

ODOT administers the award through a sub-grant to the Salem Area Mass Transit District (Cherriots), which serves as the implementing sub-grantee responsible for delivering the program's education, marketing, and community outreach services. The three-year funding structure supports sustained efforts to shift transportation behavior and reduce reliance on private vehicles in the Salem-Keizer metropolitan region, aligning with the Federal Highway Administration's broader objectives under the Infrastructure Investment and Jobs Act to improve multimodal transportation connectivity and promote sustainable transportation alternatives.

Project description

Combined transportation demand management and rideshare program for state fiscal years 2025, 2026, and 2027. This project uses a strategic approach for service coordination and customer service including education, marketing and community outreach to promote & encourage the use of transportation options as an alternative to the single occupant vehicle in the salem-keizer urban area.