Merced county region public outreach & marketing (tjpamc) merced county transit for the 'the bus'. (TC)

This $100,000 Formula Grant was awarded on January 10, 2025 by the Federal Highway Administration (CFDA 20.205 Highway Planning and Construction) to the Department of Transportation California (Caltrans) for a public outreach and marketing initiative for the Merced County regional transit system known as "The Bus".

The grant funds will support Caltrans' partnership with the local Transit Joint Powers Authority for Merced (TJPA) to promote public awareness and usage of the Merced County transit services. Key activities are likely to include community outreach, public education campaigns, and marketing efforts to increase ridership on "The Bus" system. As the regional public transit authority, TJPA will play a lead role in executing the outreach and marketing initiatives using the federal grant funding. The project aims to enhance transportation access and mobility for residents in the Merced County region.