In rancho cordova: expand the existing community-based travel planning program throughout rancho cordova; conduct an active transportation wayfinding

The Federal Highway Administration (FHWA) awarded a $1,200,000 Formula Grant under the Highway Planning and Construction program (CFDA 20.205) to the California Department of Transportation (Caltrans) to expand the existing community-based travel planning program and conduct an active transportation wayfinding study in Rancho Cordova, California. The grant supports a behavioral change program aimed at reducing single-occupancy vehicle trips and carbon emissions by providing information, education, incentives, and supportive services to program participants. Caltrans will sub-award a portion of the funding to the City of Rancho Cordova to implement the expanded community-based travel planning initiatives. This grant aligns with the FHWA's goals of promoting sustainable, low-carbon transportation options and enhancing multimodal connectivity across urban areas.

Project description

In rancho cordova: expand the existing community-based travel planning program throughout rancho cordova; conduct an active transportation wayfinding study. This task will engage rancho cordova residents in a travel behavior change program aimed at helping them shift more trips away from driving alone and to low-carbon, sustainable modes of transportation. IT reduces single-occupancy car trips and carbon emissions by strategically targeting information, education, incentives, and supportive services to program participants. Marketing campaigns to promote behavior change, events, incentives, transit subsidies, and guaranteed ride payments.