WIC breastfeeding peer counselors(O)

The Department of Agriculture Food and Nutrition Service awarded the New Jersey Department of Health $2.204 million on October 1, 2025, under the WIC Special Supplemental Nutrition Program for Women, Infants, and Children (CFDA 10.557) to fund breastfeeding peer counselor services through September 30, 2027. The award is a formula grant classified as WIC Breastfeeding Peer Counselors.

The New Jersey Department of Health, a division of the State of New Jersey, serves as the state WIC agency and administers this funding statewide. The department sub-awards WIC funds to 16 local implementing entities including county health departments, municipalities, and non-profit organizations across New Jersey's 21 counties. Performance occurs in New Jersey.

The WIC program provides federal grants to state agencies for supplemental foods, health care referrals, and nutrition education including breastfeeding promotion and support for income-eligible pregnant, breastfeeding, and postpartum women, infants, and children up to age five who are determined to be at nutritional risk. This award's focus on breastfeeding peer counselor services supports the program's breastfeeding promotion mandate by funding trained peer counselors who deliver direct support and education to eligible participants.