WIC MIS strategy (o)

The U.S. Department of Agriculture Food and Nutrition Service awarded a $14,976,798 Formula Grant to the National WIC Association (NWA) under the WIC Special Supplemental Nutrition Program (CFDA 10.557). The grant, spanning from September 2024 to September 2028, supports NWA's administrative and outreach efforts to improve participation and understanding of the WIC program through targeted communication and engagement strategies.

This includes comprehensive multi-platform media campaigns designed to raise awareness and improve enrollment in WIC programs, with specific targeting of English and Spanish-speaking audiences. NWA has also executed strategic initiatives through sub-award partnerships, such as leadership meetings, document drafting and review, meeting facilitation, local advisory board formation, and newsletter dissemination, to enhance participation in federal nutrition assistance programs and support maternal and child health.