Purpose of award (summary of the goals and objectives of the project):the goal of this task agreement between the NPS and AHS is to promote, protect, and maintain trails and surrounding natural…

Purpose of award (summary of the goals and objectives of the project):the goal of this task agreement between the NPS and AHS is to promote, protect, and maintain trails and surrounding natural areas to all who wish to access them, and provide recreation access and volunteer opportunities for all ages, backgrounds, communities, and experience levels. This partnership also seeks to grow and empower the hiking community, including the next generation of hikers, trail stewards, public land managers, and outdoor recreation leaders., and build a more inclusive, welcoming trail community.summary of project specific activities:in partnership with NPS staff, AHS will organize national trails day events and volunteer vacations at NPS sites that will address pressing trail maintenance needs and highlight the benefits of NPS trails and the national trails system, which include national scenic, historic and recreation trails, for all users. Volunteer maintenance will result in trails that will be safe for the public to use and be sustainably built, which will significantly decrease the amount of trail upkeep and maintenance expense in the future, provide increased capacity to park units and national trails, and allow for more enjoyment by more of the public. Additionally, national trails day will invite americans of all walks of life to discover all that their NPS sites and national trails have to offer and give back through stewardship. National trails day events also get families and youth from all communities outdoors to enjoy the public facilities and increase public support for the NPS and national trails system.performance goals including milestones and expected outcomes:work with NPS to organize, plan, and promote national trails day, including both in-person events and virtual promotion.develop resources and materials to promote in-person events and a digital activation around national trails day. Recruit hosts for events on NPS units and national trails to conduct public activities such as hiking, paddling, and trail maintenance for national trails day .with NPS's help, identify, and solicit NPS units, national trails system offices, and partners to host national trails day events on NPS sites and provide support materials, including bilingual host event guides, to assist in the planning and execution of the events; american hiking will engage the public with a digital activation around national trails day and promote the national trails day pledge, an easy way for people to care for trails even while social distancing. Promote national trails day to the public using social media and other media to connect americans from all walks of life to these healthy and enjoyable recreational activities to build the bond between the public and their parks and trails. Create special social media campaigns for national trails day (254K+ facebook followers, 65K twitter followers, 74K instagram followers and via youtube); and provide specific messaging about opportunities for trail stewardship and enjoyment in NPS sites and national trails.coordinate content sharing between AHS and NPS relating to #nationaltrailsday social media posts.build public awareness of america's trails and promote NPS and national trail activities such as hiking, birding, and wildlife photography. Participation and promotion of NPS and the NTS through volunteer vacations and the nextgen trail leader program (youth engagement)beneficiaries: american hiking society