Integrating social science and communications to drive invasive woody plant management in texas

This $285,271.49 Cooperative Agreement award from the United States Department of Agriculture's Natural Resources Conservation Service (CFDA 10.902 - Soil and Water Conservation) supports the Playa Lakes Joint Venture (PLJV), a non-profit regional conservation partnership, in integrating social science and communications to drive invasive woody plant management in Texas.

The funding will enable PLJV to conduct social science research to improve conservation outreach and increase adoption of beneficial land management practices among private landowners. The organization will also deliver Spanish-language education on playa conservation to agricultural producers in New Mexico. As a sub-grantee, PLJV has assisted with playa wetland restoration projects in Texas and implemented bird population monitoring across multiple states in partnership with state wildlife agencies. The grant-funded work involves collaboration with other conservation entities and academic institutions to advance landscape-scale habitat conservation and species protection in the Southern Great Plains region.