The objective is to reach approximately five million consumers, with practical, brand-neutral information about electric vehicles (EV)S, charging and incentives

Active Cooperative Agreement Awarded Last action

Award ID
DEEE0011133
Recipient
Awarding agency
Obligated
$5,000,000

Award facts

Assistance listing
81.086 Conservation Research and Development
Completion date 76% complete
Funding agency
Office of Energy Efficiency and Renewable Energy Department of Energy
Place of performance
Los Angeles, CA 90035, USA

Award details come from USAspending.gov.

Description

As the agency reported it.

This target consumer audience will be those looking to purchase a new vehicle who need more info on EVS to feel comfortable choosing an EV. This campaign is designed to provide socially and culturally relevant messaging that maximizes the impact on light-duty plug-in vehicle (PEV) market transformation. Consumer audiences will be reached through a range of different channels, including organic and paid media placements, experiential events, dealerships, and community EV organizations. Placements will focus on digital media GEO-targeted by ZIP code for priority communities.

Transactions

Action Obligated Date
Amendment $0
Amendment $0
Amendment $0
Amendment $0
Original award $5,000,000

Quick answers

Who received award DEEE0011133?

DEEE0011133 was awarded to Plug In America by National Energy Technology Lab (Department of Energy) on August 1, 2024.

How much is award DEEE0011133 worth?

$5,000,000 has been obligated on DEEE0011133.

Which agency awarded DEEE0011133?

National Energy Technology Lab (Department of Energy) awarded DEEE0011133, with funding from Office of Energy Efficiency and Renewable Energy (Department of Energy).

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