Provide lower RIO grande valley… (AP26PPQFO000C332) – Cooperative Agreement to Texas Citrus Pest & Disease…

Purpose: The purpose of this agreement is to provide lower RIO grande valley residents, abandoned grove owners, and nurseries with information regarding quarantines, treatment options and citrus pests and diseases through informational materials, promotional materials, website, and social media. We will utilize current staffing to accomplish these goals. This outreach can contact all key target groups: producers, growers, employees, local residents and students. Enhance the residential "save our citrus" campaign by increasing the number of residents that are aware of the mexican fruit fly problem and encourage them to take action and spread the messaging. We will utilize current staffing to accomplish these goals and will engage volunteers to support the program. This outreach can contact all key target groups: producers, growers, employees, residents and students.
Activities: For this award the recipient will: create informational and promotional items to educate residents about the mexican fruit fly; distribute materials to a minimum of 3 community groups per quarter across the lower RIO grande valley; present and distribute materials to a minimum of 3 nurseries per quarter across the lower RIO grande valley; update website information and create social media campaigns to target residents, abandoned grove owners and nurseries throughout the lower RIO grande valley and in quarantine areas; conduct one-on-one outreach at local events; host fruit removal events for the "save our citrus" campaign to create residential involvement and encourage residents to take ownership and action of proper citrus tree care. Deliverables and expected outcomes: results and benefits of the program will be as follows: informational materials and promotional items will be created and provided to residents to educate them about what mexican fruit flies are, how they affect them and the industry, how they can treat trees and how to correctly remove fruit from trees. The benefit of having residents educated and involved is increased reduction of mexican fruit fly outbreaks through treatments and removal of uneaten fruit; updated website information and create social media campaigns to target residents, abandoned grove owners and nurseries throughout the lower RIO grande valley and in quarantine areas to educate them about the mexican fruit fly, how they affect the commercial industry and how to treat trees correctly and remove fruit from trees at the end of the harvest season. Intended beneficiary(IES): the entire nursey, fruit and juice industry in texas and all of the food chain that benefits from said industry to include the domestic retail, export, and trade market. Subrecipient activities, if known or specified at the time of award: n/a

Provide lower RIO grande valley residents, abandoned grove owners, and nurseries with information regarding quarantines, treatment options and citrus pests and diseases through informational…

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