This work plan is for a $169,258 cooperative agreement with USDA aphis to the nature conservancy (TNC) to maintain the DON't move firewood campaign and outreach efforts

The U.S. Department of Agriculture (USDA) Animal and Plant Health Inspection Service (APHIS) awarded a $169,258 cooperative agreement to The Nature Conservancy (TNC) effective July 15, 2025, through July 14, 2026, under the Plant and Animal Disease, Pest Control, and Animal Care program (CFDA 10.025). TNC will maintain and expand the "Don't Move Firewood" campaign, a nationwide public outreach initiative designed to reduce the spread of invasive forest pests by promoting safer firewood practices among North American consumers.

The deliverables include development and distribution of educational materials to local, state, and federal partners for targeted promotional events; execution of online paid advertising and promotional campaigns; and continuous updates to the Don't Move Firewood website accessible across all digital platforms. Through coordinated messaging with firewood and regulatory partners, TNC will conduct custom outreach to positively change public behavior regarding firewood movement and handling, ultimately supporting APHIS's mission to protect U.S. agriculture and forests from economically injurious pests and invasive species.

The goals of the agreement are to provide a consistent message with firewood and regulatory partners and conduct public outreach to positively change behavior of the north american general public to use safer firewood practices, and ultimately reduce the spread of invasive forest pests in the U.S. This will be performed through a nationwide campaign of forest pest and firewood related custom outreach. TNC will provide materials to local, state and federal partners, to promote information to the public for selected events throughout the year, initiate online paid advertising and promotional campaigns, and continuously update the DON't move firewood web site which is accessible through all electronic platforms.