With this funding, more individuals will become aware of the issue of the invasive species pathway spread through recreational gear and equipment, and that they are responsible for preventing the…
Active Cooperative Agreement Awarded Last action
- Award ID
- AP25PPQFO000C116
- Recipient
-
North American Invasive Species Management Association UEI JWJLL6CAUDV9
- Awarding agency
-
Animal and Plant Health Inspection Service
Department of Agriculture
- Obligated
- $180,000
Award facts
- Assistance listing
- 10.025 Plant and Animal Disease, Pest Control, and Animal Care
- Completion date 78% complete
- Originally
- Place of performance
- United States
Award details come from USAspending.gov.
Description
- Activities
- Distribute playcleango outreach materials in english, spanish, and french canadian to partners in the united states, mexico, and canada. Exhibit at the 2025 naisma annual conference to promote playcleango outreach, communications, and engagement and share opportunities for partnerships. Host a session at the 2025 naisma annual conference on invasive species outreach and communication. Increase the number of partner organizations that will amplify the reach of the playcleango message through their channels. Increase the number of locations where the playcleango brand is being used to provide prevention tools and invasive species prevention awareness to REC reationists with the goal of sharing the same clear and consistent message. Implement first year of five-year playcleango program plan to guide the continued increase in the number of partner organizations and number of locations and opportunities where their mess aging is found in north america. Deliverables and expected outcomes: support playcleango program marketing, including the development and implementation of playcleango awareness week, including creating materials to update the toolkit CO-branded with hungry pests, DON't move firewood, and stop aquatic hitchhikers. Each video, radio PSA, trailhead sign, or other material will have a clear call to action for recreationists to clean their boots, bikes, atvs, boats, and other outdoor gear before going to their next destination. Playcleango awareness week marketing will expand the target market and advertisements to include targeted ADS about USDA aphis high priority noxious weeds and pests. Digital outreach will continue efforts to reach a broader audience. Support the customization and delivery of boot brush stations with interpretive signage, and replacement parts, to partner organizations including the national park service, US fish and wildlife service, bureau of land management, state and county jurisdictions, and non-profit organizations. Print and distribute outreach materials in spanish, english, and french canadian to partners in north america, to include materials such as handheld boot brushes, trail signs, sample social media content, and tabling materials to giveaway to the general public (recreationists) such as stickers and hats, etc. Outreach will be conducted to audiences who can implement the playcleango campaign in their field-based work and through their communication channels. This will be done via the playcleango exhibit at the 2025 naisma annual conference. Intended beneficiary(IES): farmers, growers, researchers, field workers, environmental educators, naturalists, and interpretive staff and others who are in a position to detect, identify and/or respond to pest, hunters/campers/other outdoors recreationists, and traveling members of the general public. This national program will benefit all residents and visitors who enjoy outdoor recreation and natural landscape resources. Subrecipient activities, if known or specified at the time of award: six contractors will develop and execute the communications, marketing, graphic design, general administrative grant support, and accounting portions of this project: kimberly davidson (marketing manager), john stabinger (website support), TBD (translators), TBD (graphic design), kayla muñoz (numbersfornonprofits), jodi hougan (program assistant).
Transactions
| Action | Obligated | Date |
|---|---|---|
| Amendment | $0 | |
| Original award | $180,000 |
Quick answers
Who received award AP25PPQFO000C116?
AP25PPQFO000C116 was awarded to North American Invasive Species Management Association by Animal and Plant Health Inspection Service (Department of Agriculture) on April 1, 2025.
How much is award AP25PPQFO000C116 worth?
$180,000 has been obligated on AP25PPQFO000C116.
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