Provide cooperative agreement funding to the nature conservancy (TNC) from USDA aphis to facilitate DON't move firewood outreach and support a consistent message with firewood and regulatory partners

This is important to reduce the spread of invasive tree pests and protect tree health in urban, suburban, rural, natural and planted agriculture. The goals of the agreement are to conduct public outreach to positively change behavior of the north american general public to use safer firewood practices, and support local, state and other agencies with outreach messaging. TNC will continue to conduct a nationwide campaign of forest pests and firewood outreach to educate the public and aid in rapid response and effective pest management. Through direct partnerships with state, federal, tribal, local agencies, and non-profits, TNC will customize outreach materials as requested to help maintain consistent messaging and branding. In addition, TNC plans to join forces with related outreach campaigns to promote information to the public for selected events throughout the year, conduct online paid advertising and promotional campaigns to boost awareness, reach, and information to the general public. TNC will also maintain the DON't move firewood web site, which is accessible through all electronic platforms, and provide webinars and training that will be posted publicly. Partners creative, a marketing firm, will provide website, advertising and content development as a non-competitive contractor for TNC.