1. (AP24PPQFO000C289) – Cooperative Agreement to North American Invasive…

Purpose: With this funding, more individuals will become aware of the issue of the invasive species pathway spread through recreational gear and equipment, and that they are responsible for preventing the spread of invasive plants and pests through cleaning boots and gear before leaving an outdoor recreation spot. Playcleango messaging aims to change the behavior of recreationists to clean their boots and other gear before entering or leaving the trail, campsite, or other outdoor area. By incorporating invasive species prevention measures, outdoor recreationists will help protect natural areas from the spread of invasive species. Through engaging more partners from nonprofits, government agencies, and businesses nationally through the DON't move firewood and hungrypests campaigns, new opportunities for brand placement and messaging reach will expand the current reach. 2.
Activities: A. Distribute playcleango outreach materials in english, spanish, and french canadian to partners in the united states, mexico, and canada. B. Exhibit at the 2024 naisma annual conference to promote playcleango outreach, communications, and engagement and share opportunities for partnerships. C. CO-host a session with the naisma idea committee at the 2024 naisma annual conference on invasive species outreach and communication. D. Increase the number of partner organizations that will amplify the reach of the playcleango message through their channels. E. Increase the number of locations where the playcleango brand is being used to provide prevention tools and invasive species prevention awareness to recreationists with the goal of sharing the same clear and consistent message. F. Develop a cohesive revised brand and marketing plan for playcleango as an offering of naisma, creating one larger entryway into the naisma ecosystem of opportunities for invasive species management and prevention. G. Development of a five year playcleango program plan to increase the recognition and adoption of the playcleango message through robust corporate sponsorships and private foundation funding sources. The program plan will include the creation of a resource on naisma's website for boot brush stations, outreach items, and/or other prevention tools. The program plan will guide the continued increase in the number of playcleango partner organizations and number of locations and opportunities where playcleango messaging is found in north america. 3. Deliverables and expected outcomes: a. Support playcleango program marketing, including the development and implementation of playcleango awareness week, including creating materials to update the toolkit CO-branded with hungry pests, DON't move firewood, and stop aquatic hitchhikers. Each video, radio PSA, trailhead sign, or other material will have a clear call to action for recreationists to clean their boots, bikes, atvs, boats, and other outdoor gear before going to their next destination. Playcleango awareness week marketing will expand the target market and advertisements to include targeted ADS about USDA aphis high priority noxious weeds and pests. Digital outreach will continue efforts to reach a broader more diverse audience. B. Support the customization and delivery of boot brush stations with interpretive signage, and replacement parts, to partner organizations including the national park service, US fish and wildlife service, bureau of land management, state and county jurisdictions, and non-profit organizations. C. Print and distribute outreach materials in spanish, english, and french canadian to partners in north america, to include materials such as handheld boot brushes, trail signs, sample social media content, and tabling materials to giveaway to the general public (recreationists) such as stickers and hats, etc. Funding will also support a session, CO-hosted with the naisma idea (inclusivity, diversity, equity, and accessibility) committee, on invasive species outreach and communications at the 2024 naisma annual conference, where these materials will be promoted and shared with relevant audiences. D. Outreach will be conducted to audiences who can implement the playcleango campaign in their field-based work and through their CO mmunication channels. This will be done via the playcleango exhibit at the 2024 naisma annual conference in missoula, montana (september 30-october 3, 2024). 4. Intended beneficiary(IES): farmers, growers, researchers, field workers, environmental educators, naturalists, and interpretive staff and others who are in a position to detect, identify and/or respond to pest threats (especially tribal, underserved, minority, and specialty crop producers), hunters/campers/other outdoors recreationists, and traveling members of the general public. This national program will benefit all residents and visitors who enjoy outdoor recreation and our natural landscape resources. 5. Subrecipient activities, if known or specified at the time of award: six contractors will develop and execute the communications, marketing, graphic design, general administrative grant support, and accounting portions of this project: kimberly davidson (marketing manager), john stabinger (website support), TBD (translators), TBD (graphic design), kayla muñoz (numbersfornonprofits), jodi hougan (program assistant).

Action	Obligated	Date
Amendment	$0	Jun 12, 2025
Original award	$200,000	Jul 17, 2024

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