Cooperative Agreement 72064122CA00001

Award Date 12/10/21
Completion Date 12/31/26
Dollars Obligated $101M
Funding Federal Agency
US Mission in Ghana
Awarding Federal Agency
Bureau for Global Health
Federal Grant Program
98.001
Assistance Type
Cooperative Agreement
Place of Performance
Ghana
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THE PURPOSE OF THE USAID/GHANA ACCELERATING SOCIAL AND BEHAVIOR CHANGE (ASBC) ACTIVITY IS TO INCREASE AND SUSTAIN THE ADOPTION OF HEALTHY BEHAVIORS AND PRACTICES FOR IMPROVED HEALTH OUTCOMES WITH A FOCUS ON FAMILY PLANNING/REPRODUCTIVE HEALTH (FP/RH); MALARIA PREVENTION AND TREATMENT; MATERNAL, NEWBORN, AND CHILD HEALTH; COMMUNITY AND HOUSEHOLD LEVEL WATER, SANITATION AND HYGIENE (WASH) PRACTICES; NUTRITION; AND PUBLIC HEALTH EMERGENCIES SUCH AS COVID-19. THIS ACTIVITY BUILDS ON PREVIOUS USAID/GHANA INVESTMENTS IN SBC IN THE LAST TEN YEARS THAT RESULTED IN A STRONG PARTNERSHIP AND COLLABORATION WITH THE GHANA HEALTH SERVICE / HEALTH PROMOTION DIVISION. SOME OF THE NOTABLE GAINS MADE IN THE PAST DECADE INCLUDE: SUPPORT TO THE GHS TO ESTABLISH A PRE-SERVICE PROGRAM THAT PRODUCED THE DISTRICT LEVEL TECHNICAL HEALTH PROMOTION OFFICERS, STRENGTHENING OF THE GHANA HEALTH SERVICE'S INITIATED HALLMARK GOODLIFE BRAND, WHICH ROLLED OUT OVER 77,000 GOODLIFE, LIVE IT WELL CAMPAIGNS AND PROGRAMS VIA MASS MEDIA IN THE LAST FIVE YEARS TO IMPROVE HEALTH BEHAVIORS AND INCREASE DEMAND FOR HEALTH SERVICES; ESTABLISHED THE NATIONAL RESOURCE CENTER AND E-LIBRARY TO SERVE AS A REPOSITORY OF SBC RESOURCES TO ENHANCE ACCESS TO MATERIALS BY SERVICE PROVIDERS AND PROFESSIONALS; AND ESTABLISHED THE SOCIAL AND BEHAVIOR CHANGE COMMUNICATION TECHNICAL WORKING GROUP TO ENSURE TECHNICAL ACCURACY OF ALL SBC MATERIALS DEVELOPED IN THE COUNTRY.

Posted 12/8/21, 12:00 AM