Cooperative Agreement 2Y2CMS331863

HEALTHY FAMILIES OUTREACH PROJECT - REDWOOD COMMUNITY HEALTH COALITION (RCHC) IS A MEMBER ORGANIZATION THAT SUPPORTS 19 MEMBERS, INCLUDING 17 COMMUNITY HEALTH CENTERS (CHCS), TO INCREASE ACCESS TO QUALITY HEALTH CARE FOR ALL AND TO INCREASE HEALTH EQUITY. THE TARGET POPULATION FOR THIS PROJECT INCLUDES UNINSURED CHILDREN, PARENTS, AND PREGNANT INDIVIDUALS IN THE RCHC SERVICE AREA, WHICH INCLUDES THE NORTHERN CALIFORNIA SAN FRANCISCO BAY AREA REGION OF MARIN, NAPA, SONOMA, CONTRA COSTA, SOLANO, AND YOLO COUNTIES. NEARLY 70,000 CHILDREN ACROSS THE RCHC SERVICE AREA ARE ELIGIBLE FOR MEDICAID (MEDI-CAL) AND THE CHILDREN'S HEALTH INSURANCE PROGRAM (CHIP); OVER 6,000 OF THOSE CHILDREN ARE UNINSURED. WITH THEIR CURRENT RESOURCES, RCHC AND ITS HEALTH CENTER MEMBERS CURRENTLY ENROLL 800 ADULTS AND APPROXIMATELY 1,000 CHILDREN ANNUALLY IN HEALTH INSURANCE PROGRAMS. THE STAFFING AND OUTREACH RESOURCES THAT WILL BE PROVIDED THROUGH THIS CONNECTING KIDS TO COVERAGE HEALTHY KIDS 2022 GRANT WILL ENABLE THE RCHC NETWORK TO EXPAND EXISTING OUTREACH SERVICES SPECIFICALLY TO REACH AND ENROLL UNINSURED CHILDREN, THEIR PARENTS, AND PREGNANT INDIVIDUALS. KEY STRATEGIES INCLUDE PRINT AND DIGITAL OUTREACH INITIATIVES, AND IN-PERSON AND VIRTUAL ENGAGEMENT WITH FAMILIES THROUGH SCHOOLS, CHILDCARE PROVIDERS, IMMIGRATION SERVICES ORGANIZATIONS, WIC OFFICES, EMERGENCY FOOD PROVIDERS, LIBRARIES AND FAITH BASED ORGANIZATIONS IN ADDITION TO REFERRALS TO CERTIFIED ENROLLMENT COUNSELORS AT RCHC MEMBER HEALTH CENTERS. IF FUNDED, RCHC'S HEALTHY FAMILIES OUTREACH PROJECT WILL NEWLY ENROLL 13,675 INDIVIDUALS IN HEALTH INSURANCE COVERAGE THROUGH MEDICAID/CHIP OVER THE THREE YEAR PROJECT PERIOD. THESE ENROLLMENTS WILL INCLUDE 9,700 CHILDREN AGES 0-18, 3,750 PARENTS, AND 225 PREGNANT INDIVIDUALS. THE TOTAL THREE-YEAR PROJECT BUDGET IS $1,500,000. PROJECT EXPENSES INCLUDE DIRECT OUTREACH AND ENGAGEMENT PROJECT STAFFING (41% OF BUDGET), SUBCONTRACTS WITH RCHC'S 17 HEALTH CENTERS ACROSS SIX COUNTIES (38% OF BUDGET), PROJECT ADMINISTRATION (9%), MEDIA PURCHASES AND WEBSITE DEVELOPMENT TO AUGMENT EXISTING OUTREACH EFFORTS (8%), OUTREACH AND ENGAGEMENT TEAM TRAVEL INCLUDING MILEAGE TO SITES ACROSS THE SIX-COUNTY SERVICE AREA (2%), AND PROJECT SUPPLIES INCLUDING OUTREACH AND ENGAGEMENT PRINT MATERIALS (2%).