This award is a continuation of the national wildfire prevention campaign featuring smokey bear

The Department of Agriculture Forest Service Washington Office Acquisitions awarded a $400,000 Cooperative Agreement to The Advertising Council Inc. on February 12, 2026, under the Cooperative Forestry Assistance program (CFDA 10.664) to develop and execute a wide-reaching public service advertising campaign for the National Wildfire Prevention Campaign featuring Smokey Bear, focused on public outreach and education to prevent human-caused wildfires. The award runs through February 11, 2031, with place of performance in New York. The Advertising Council Inc., a tax-exempt nonprofit based in New York, develops and distributes public service advertising campaigns for federal agencies and self-performs substantially all contracted work. This cooperative agreement represents a continuation of the longstanding Smokey Bear wildfire prevention campaign.

This cooperative agreement has the ability to generate a wide-reaching public service advertising campaign for public outreach and education to prevent human-caused wildfires.