The pennsylvania chiefs of police association seeks to produce a high-quality, complete marketing toolkit promoting policing as a profession, including an emotionally compelling recruitment video that…

The Department of Justice Office of Community Oriented Policing Services awarded the Pennsylvania Chiefs of Police Association a $500,000 cooperative agreement on October 1, 2025, under the Public Safety Partnership and Community Policing Grants program (CFDA 16.710) to produce a comprehensive law enforcement recruitment marketing toolkit and video addressing the nationwide law enforcement staffing crisis.

The toolkit will include an emotionally compelling recruitment video combining strategic storytelling, broad accessibility, and turnkey adaptability designed to inspire new officers, strengthen community policing, and build public confidence in law enforcement. The recipient will conduct qualitative interviews, social sentiment mapping, and focus groups to surface authentic officer stories and will be guided by an advisory committee of police chiefs, community leaders, and media experts in toolkit development.

Performance occurs in Harrisburg, Pennsylvania, with a period of performance from October 1, 2025, through September 30, 2027. The recipient is a nonprofit professional association representing law enforcement leadership across Pennsylvania.

The pennsylvania chiefs of police association seeks to produce a high-quality, complete marketing toolkit promoting policing as a profession, including an emotionally compelling recruitment video that addresses the nationwide law-enforcement staffing crisis. By combining strategic storytelling, broad accessibility, and turnkey adaptability, this initiative will inspire a new generation of officers, strengthen community policing, and bolster public confidence in 21ST-century law enforcement. Guided by an advisory committee of chiefs, community leaders, and media experts, we will conduct qualitative interviews, social sentiment mapping, and focus groups to surface authentic stories.