The illinois sheriff's association proposes to build upon the lessons learned during its recently successful recruitment and retention campaign to establish a national digital brand of step up &…

The Department of Justice Community Oriented Policing Program awarded the Illinois Sheriffs' Association a $500,000 Cooperative Agreement on October 1, 2025, under the Public Safety Partnership and Community Policing Grants program (CFDA 16.710) to develop and establish a national digital brand initiative called "Step Up & Serve."

The initiative builds on the Illinois Sheriffs' Association's recent successful law enforcement recruitment and retention campaign. Step Up & Serve will provide recruitment resources and materials to police departments, sheriffs' offices, and other law enforcement agencies across the country, designed to uplift the public image of law enforcement and support agencies' recruitment efforts. Performance occurs in Springfield, Illinois. The award covers the period from October 1, 2025, through September 30, 2027.

The illinois sheriff's association proposes to build upon the lessons learned during its recently successful recruitment and retention campaign to establish a national digital brand of step up & serve, that uplifts the image of law enforcement and provides resources to departments, offices, and agencies across america to use in their recruitment initiatives and to uplift the image of law enforcement.