Betterup leadership coaching licenses - sbir phase III
Ended Purchase Order Awarded Last action
- Contract number
- FA701425P0034
- Awardee
-
Betterup, Inc. UEI DCU2NFMLNL14
- Awarding agency
-
District Washington
Headquarters Air Force, Department of Defense
- Obligated
- $244,800
Award facts
- Contract value 100% obligated
- $244,800.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541715 Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- PSC
- R499 Support- Professional: Other
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- San Francisco, CA 94103, USA
- Research
- SBIR Program Phase III Action
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $244,800 |
About this award
The U.S. Air Force awarded a $244.8K firm fixed-price purchase order to Betterup, Inc., a San Francisco-based technology-enabled coaching firm, for BetterUp Leadership Coaching Licenses under the Small Business Innovation Research (SBIR) Phase III program. This contract, set aside for total small business participation, will be performed in San Francisco, California, with an ultimate completion date of September 29, 2026. The award represents continued federal investment in Betterup's scalable, data-driven leadership development solutions designed to enhance organizational performance and individual professional growth across government entities.
This award falls within Betterup's broader engagement with the Air Force, notably under a substantial $99M SBIR Phase III Indefinite Delivery Contract with the Department of the Air Force's District Washington extending through September 2028. Betterup's federal contracting portfolio demonstrates its established capability to deliver executive coaching services, leadership assessments, and digital coaching platform licenses to multiple agencies including NASA, the Treasury Department, and the Housing and Urban Development Department. The current purchase order leverages the company's technology platform to provide on-demand coaching licenses that support leadership development initiatives across the Air Force.
Quick answers
Who was awarded contract FA701425P0034?
FA701425P0034 was awarded to Betterup, Inc. by District Washington (Headquarters Air Force) on September 17, 2025.
How much is contract FA701425P0034 worth?
The government has obligated $244,800 on FA701425P0034.
Which agency awarded contract FA701425P0034?
District Washington (Headquarters Air Force) awarded FA701425P0034, with funding from Air Force (Department of Defense).
Was contract FA701425P0034 competed?
The extent of competition for FA701425P0034 was competed under sap. The government received 1 offer. It was set aside: Total Small Business.
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