Delivery Order AG32SBC150009-AG32SBD150258

The Economic Research Service awarded a $20,000 firm fixed-price delivery order to The Nielsen Company (US), LLC under the Consumer and Retail Foods Program master contract on September 14, 2015. This delivery order, which is set-aside designated, represents work to be performed in Washington, DC with an ultimate completion date of December 13, 2015. Nielsen, a global leader in market research and consumer analytics, was selected to provide data and insights supporting the government's analysis of consumer and retail food markets.

This award reflects the Economic Research Service's reliance on Nielsen's established expertise in consumer purchasing behavior and market data collection. Nielsen has a demonstrated history of providing marketing research and analytics services to the Department of Commerce, including prior work on consumer insights and market analysis. The firm fixed-price structure and relatively modest ceiling value indicate this delivery order represents a discrete, well-defined task within the broader Consumer and Retail Foods Program framework.