Pryze APP INC. Software support for DLA information operations (J6)[-advanced digital concepts (ADC).
Ended Definitive Contract Awarded Last action
- Contract number
- SP470125C0098
- Awardee
-
Pryze App Inc. UEI WC23CVLCYDU4
- Awarding agency
-
Troop Support
Defense Logistics Agency, Department of Defense
- Obligated
- $3,979,402
Award facts
- Opportunity
-
- PRYZE App Inc. Software Support for DLA-ADC Solicitation · SP470125R0010 · Posted Sep 5, 2025
- Contract value 100% obligated
- $3,979,402.00 Current and potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- NAICS code
- 513210 Software Publishers
- PSC
- 7E20 IT and Telecom - End User: Help Desk;Tier 1-2,Workspace,Print,Output,Productivity Tools (HW/Perp SW)
- Set-aside
- No set-aside
- Competition
- Full and Open Competition after exclusion of sources · 1 offer Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Gainesville, VA, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $3,979,402 |
About this award
The Defense Logistics Agency (DLA Troop Support) awarded a $3.98 million definitive contract to Pryze App Inc., a women-owned small business, for software support services for DLA Information Operations—Advanced Digital Concepts on September 30, 2025, under a sole-source justification pursuant to 10 U.S.C. 2304(c)(1).
The solicitation (SP4701-25-R-0010) sought support for a web-based platform designed to drive measurable behavior change through increased completion rates of mission-critical actions such as trainings, compliance acknowledgments, and onboarding workflows, using a proprietary AI-powered rules engine that integrates with existing systems including ServiceNow. DLA's market research, conducted in August 2025, determined that Pryze App Inc. is the only source capable of providing the required software support. The contract was awarded on a lowest price technically acceptable basis and requires compliance with Section 508 accessibility requirements and DOD 8570.01-M Information Assurance workforce certification standards.
Place of performance is Gainesville, VA, with services including initial implementation, ongoing technical support, architecture services, and monthly support for system configuration. The base period runs from September 30, 2025 through September 29, 2026, with three optional one-year periods extending through September 29, 2029. The contract includes licenses for up to 3,950 users initially, with optional contract line items available for additional user licenses in increments of 2,000 users exercisable within twelve months of award. NAICS code 513210 (Software Publishers) applies.
Quick answers
Who was awarded contract SP470125C0098?
SP470125C0098 was awarded to Pryze App Inc. by Troop Support (Defense Logistics Agency) on September 30, 2025.
How much is contract SP470125C0098 worth?
The government has obligated $3,979,402 on SP470125C0098.
Was contract SP470125C0098 competed?
The extent of competition for SP470125C0098 was full and open competition after exclusion of sources. The government received 1 offer.
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