"OTHER FUNCTION" PROVIDES SUPPORT FOR THE INTERGRADED STUDENT EXPERIENCE INITIATIVE WHICH IS COMPRISED OF WEBSITE CONSOLIDATION, MAINTENANCE AND UPDATES (STUDENTAID.GOV), NEW MEDIA PLATFORMS AND MOBILE. BENEFICIARIES OF THIS EFFORT INCLUDE ALL PROSPECTIVE STUDENTS AND THEIR FAMILIES, CURRENT COLLEGE STUDENTS, BORROWERS IN REPAYMENT, AND THOSE THAT INFLUENCE AND INFORM STUDENTS AND BORROWERS.