Nutrition promotion services

Ended Awarded Last action

Contract number
12319823F0038
Awardee
Awarding agency
Obligated
$11,230,143

Award facts

Opportunity
  • 12319823Q0036 Solicitation number
Contract value 100% obligated
$11,230,142.51 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
Competition
Full and Open Competition Multiple Award, Fair Opportunity
Pricing
Firm Fixed Price
Place of performance
Manasquan, NJ 08736, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Close Out P00003 -$201,566
Other Administrative Action P00002 · In accordance with far 52.243-4, changes, and pursuant to the executive order issued on january 20, 2025, directing the elimination of radical and wasteful… $0
Change Order P00001 · Nutrition promotion services extend the POP $0
Original award $11,431,709

About this award

The U.S. Department of Agriculture's Food and Nutrition Service awarded a Firm Fixed Price Blanket Purchase Agreement (BPA) call to Urban Emu, LLC for Nutrition Promotion Services, with a ceiling value of $11.23M and an ultimate completion date of March 21, 2025. Urban Emu, a digital marketing and web development firm specializing in federal nutrition and health initiatives, will deliver services from its Manasquan, New Jersey location. This award is a task order call under Urban Emu's existing $24M BPA with the Food and Nutrition Service for nutrition promotion services, which runs through September 2027 and represents one of two significant blanket purchase agreements the company maintains with the agency.

Urban Emu has established substantial expertise in supporting USDA nutrition promotion efforts, having previously received major contracts supporting the Child Nutrition Programs National Promotion Campaign and user engagement enhancements for key nutrition websites including MyPlate.gov and DietaryGuidelines.gov. As a Multiple Award Schedule contractor with the General Services Administration, the company provides IT professional services, multimedia production, and marketing services across federal agencies. The contract carries no set-aside designation and reflects the Food and Nutrition Service's continued reliance on Urban Emu's digital strategy and communication capabilities to support the agency's nutrition education and promotion mission.

Quick answers

Who was awarded contract 12319823F0038?

12319823F0038 was awarded to Urban Emu, LLC by Food and Nutrition Service (Department of Agriculture) on September 22, 2023.

How much is contract 12319823F0038 worth?

The government has obligated $11,230,143 on 12319823F0038.

Is contract 12319823F0038 an order under another contract?

Yes. 12319823F0038 is a BPA call under 47QTCA20D003Z-12319822A0005, a blanket purchase agreement, on Multiple Award Schedule (MAS).

Was contract 12319823F0038 competed?

The extent of competition for 12319823F0038 was full and open competition.

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