Executed IOT - PR Contract MMGY - 4100207669 P-84671.pdf

This document is a contract between the Illinois Department of Commerce and Economic Opportunity (DCEO), Office of Tourism, and MMGY Global, LLC for Tourism Public Relations services. The contract involves MMGY Global as the primary vendor and includes Lopez, Martin and Associates Inc. (doing business as Purple Group) as a subcontractor. The contract is part of the Illinois Procurement Gateway and was solicited through a Request for Proposal (RFP) process.

The contract covers public relations services to promote Illinois as a business and leisure tourism destination, with a total estimated budget of $18,316,900 over five years (from August 12, 2025 to June 30, 2030). Pricing includes both domestic and international blended hourly rates ranging from $135 to $185 per hour, depending on the contract year. The subcontractor, Purple Group, will be responsible for 22% of the contract, focusing on multicultural and general market tourism marketing, including Spanish-language adaptations, multilingual translation, and culturally relevant messaging across various media channels. The contract includes provisions for strategic communication planning, media relations, event management, social media outreach, and international marketing efforts to showcase Illinois's diverse tourism offerings.